33 companies from Jalisco participated in this first edition of the cross-cultural event held from October 4-10 to promote the businesses of Jalisco.
Supported by the Foreign Ministry and the Government of Jalisco, Jalisco Week not only promoted Jaliscan businesses, but also strengthened the ties with the migrant community of Los Angeles.
Together with representatives from the states of Mexico and Puebla, industrial issues were presented in areas such as health sciences, transportation and aerospace, tourism and hospitality, creative industries, and the promotion of innovative industries. The overall goal is to encourage international trade thereby promoting local industries and companies. Activities included an exhibition of businesses, the presentation of financing and export programs, and business-to-business meetings intended to unite exporting companies of Jalisco with importing companies of the United States. 22 Jalisco companies connected with over 25 American buyers from the clothing, processed foods and beverages, and artisan sectors.
Traditional Jaliscan crafts and foods were brought to this international market by such producers as Peyotl, Artesanías Plascencia, Tahbeck, Todo de Barro, Taller los Toros, Cajeta Lugo, Salsas Molcajetes.mx, Danatura, Dulces Kokito, Café Don Balbino Vibamex, and several tequila companies. These companies received special training provided by the Directorate of Foreign Trade, the Directorate of Investment Attraction, and the Directorate of Craft Promotion of the Ministry of Economic Development. Many of these small family businesses are run by women who are not only the primary parent, but also wish to improve their financial situation while preserving Mexican culture in their products.
In addition, The Jalisco Ministry of Tourism held meetings with travel agencies and agents, linking ties with at least 40 of them.
During the last days of the exhibition, a market was held for direct sales to the public, including a Mariachi Gala concert with the Mariachi Nuevo Tecalitlan, Ballet Folklórico de México, and the presentation of regional bands and artists.
Jalisco Week was made possible with the collaboration of the Jaliscienses Unidos en Acción Association, a non-profit organization focused on the integral development of people from Jalisco on both sides of the border, who together will promote the production and sales of artisan crafts, processed and packaged foods, tequila, clothing, accessories, and culture.
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