Given the proximity of the publication of the Official Mexican Standard (NOM) for raicilla, efforts will be increased to facilitate the availability of more registered trademarks of this drink. This is an initial step to generate greater value to this distillate that has now had the appellation of origin for two years, since June 28, 2019.
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Today the blue agave fields, with their so characteristic appearance, occupy a great central strip of Jalisco’s landscape. The industry, directly or indirectly, involves some 300,000 people,